From the Faroe Islands to Parma, what makes Upstream salmon truly “against the current” are the precise choices made along the entire supply chain. Each phase, controlled and transparent, reflects artisanal care and attention to detail, conceived to offer a product of superior quality and a unique gastronomic experience.
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A joy and a privilege. For those who choose them and those who receive them.
The Gift Boxes of prized Upstream Salmon represent the highest expression of gift-giving, tied to a product of absolute excellence. They give the pleasure of choosing the finest pairings, in combinations that become the quintessence of taste and elegance. “A welcome gift”, par excellence.
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is to reaffirm, once again, how absolutely sound and transparent the Upstream supply chain is at every stage. An ethical choice and a demonstration of respect towards the enthusiast who knows exactly what they want, what they buy, and finally what they taste. Who rightly is not content with an exceptionally good product, but demands to know how and where the salmon they are about to enjoy is raised, controlled, fed, harvested and processed. No secrets — only passion, good taste, integrity and respect for nature. And a great, great deal of commitment.
CLAUDIO CERATI
Upstream’s commitment to championing the salmon, distilled into two great publishing ventures
The first comparative study of the world of salmon, analysed from every angle. A book that enters the debate of recent years with authority, against the incongruous generalizations of sensationalist scoops that condition consumers, breeding mistrust.
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The book that established salmon as the perfect ingredient for the most renowned chef, just as for the passionate amateur. Far more than a recipe book: a true act of love, full of (delicious) surprises. And marvellous dishes.
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