Upstream
1 ~
Contraction and expansion are the two determining movements — essential to life — that every organism performs millions upon millions of times over the course of its existence. Contraction and expansion correspond to very precise, and opposite, moments. Any organism, in phases of discomfort or difficulty, contracts; in phases of well-being, it expands, distending itself. Far be it from us to pursue that description further: we only wished to underline that at Upstream we have always worked with the concept of distension.
2 ~
Musical delights, gastronomic enchantments. A city famous throughout the world for the pleasures of the stave and those of the table. Not everyone, however, knows how deeply Parma loves salmon: for as long as anyone can remember an object of cult for the city, like a Verdian aria or a 24-month aged raw ham. From this passion, wholly Parmese, was born in Claudio Cerati the desire to astonish gourmets by offering a salmon selected and prepared by his own hand, with the precise aim of making it unique, incomparable.
3 ~
Thus begins, in the coldest and cleanest seas of northern Europe, the search for the finest salmon, kept in their natural environments in controlled but decidedly wide marine areas: here they can move freely, and what they eat is determined by a balanced diet. The result is fish that live without any stress, healthy, lean, serene. It is the Distensive Control System, which makes it possible to achieve a salmon not even remotely comparable to farmed salmon; and qualitatively superior to wild salmon, thanks to the perfect union of free movement and programmed diet, which ensures better flavour and greater wholesomeness.
4 ~
The processing stages are carried out with equal scruple and passion. First, a careful cure in separate phases, with little sea salt and sugar. Then delicate smoking — which does not cover the flavour of the flesh but exalts it — with beechwood from the Emilian Apennines, rather than the heavy woods of northern Europe. The result is an elegant, soft salmon, fresh in taste and homogeneous in every part of the side. Unique also in terms of lightness — with only 8% fat.
5 ~
We love to surpass ourselves, to offer something surprising and superior every time. For this reason we always seek new marine areas around the world in which to select the finest salmon, faithful to the strict directives of the Distensive Control System. We love to choose, to find solutions capable of satisfying the most refined palates, and great chefs too. We love to move in the direction opposite to the current, in order to obtain something precious.
